Re-Branding in the Digital Age

Re-Branding Failure: Kodak case study

As the ecosystem around us evolves into a Digital ecosystem, companies in all Industries need to re-brand themselves. Irrespective of how strong your brand is in a certain domain, you will need to re-brand yourself as your product or service evolves to catch-up with the digital phenomenon.

My this video below presents my point of view on how Kodak missed on a big opportunity by failing to Re-brand itself.

 

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